1.1 Background of the Study
Environmental sustainability has become a critical global priority, with significant emphasis placed on addressing issues like deforestation, pollution, and climate change. Films, as a powerful medium of communication, have been utilized worldwide to raise awareness and inspire action toward sustainable practices. In Nigeria, including Doma Local Government Area of Nasarawa State, environmental challenges such as land degradation and waste management remain significant concerns (Ibrahim & Adeyemi, 2023). Films have the capacity to engage audiences emotionally and intellectually, making complex issues like sustainability accessible and relatable (Abubakar & Oyeleke, 2024). Recent research highlights the growing use of storytelling in films to promote eco-friendly behaviors and advocate for sustainable development (Yusuf, 2023).
1.2 Statement of the Problem
Despite the availability of environmental campaigns, Doma faces persistent challenges in achieving sustainable environmental practices. The role of films in promoting awareness and behavioral change regarding environmental sustainability remains underexplored in this region. This study investigates how films can be used as tools for fostering eco-conscious attitudes and practices in Doma (Aliyu, 2024).
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
This study provides valuable insights into leveraging films as tools for environmental advocacy, offering recommendations for filmmakers, policymakers, and environmental organizations to enhance community engagement.
1.7 Scope and Limitations of the Study
The study is confined to the use of films in promoting environmental sustainability in Doma Local Government Area, Nasarawa State.
1.8 Operational Definition of Terms
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Chapter One: Introduction
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